This book is like a refresher course on some basics about investments with moat investing being the central theme. I have set out below a summary, key takeaways / learning outcomes, some ramblings and unanswered questions.
Begins explaining about moats by appealing to common sense by saying that people pay more for something that is more durable. Similarly, a company with a moat is worth more today because it will generate economic profits for a longer stretch of time. Further, thinking about and building the concept of economic moats into investing strategies helps in enforcing investment discipline (one is less likely to overpay for a company that has no competitive advantage) and the odds of permanent capital impairment are greatly reduced.
PD also suggests being aware of mistaken moats. Leadership is not a moat, for instance, in highly competitive markets. He asks investors to not ask whether a firm has a high market share but rather how the firm achieved that share. This ties into what Taleb said in Fooled by Randomness regarding thinking about the “generator” of the outcome.
Given that people and companies are not static organisms, moats are susceptible to being eroded and accordingly, one should be early to read weakening of competitive advantage. Technology disruption, consolidation of a once-fragmented group of customers or entry of an irrational competitor into an industry, investing heavily in industries/ areas where the company has no competitive advantage can all lead to destruction of moats.
Finding moats isn’t easy so one has better odds of hunting for ideas in industries where managers need to jump only one-foot bars to succeed rather than where barriers to success are much higher. Moats in telecom companies are very narrow or non-existent and those in companies which sell health care products like drugs or medical devices are higher.
PD suggests betting on horses rather than jockeys and says that management doesn’t matter as much if the structural characteristics of industry itself are not strong. 9/10 times the competitive dynamic of an industry will have a much greater impact on whether a company has an economic moat than any managerial decision. Quotes Buffett - who said “when management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact” – to drive home his point. A wide moat company managed by an average CEO will give you better odds of long run success than a no-moat company managed by a superstar. There are exceptions, however, to this rule - Starbucks for instance.
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